I am a merchandising specialist helping businesses understand customer priorities while future-proofing and achieving commercial ambitions.

My Career

Areas of Expertise

Strategic Leadership

Expert in the design and execution of multi channel strategies ensuring clear communication and alignment through collaboration with all business functions.

Profitable e-commerce

Specialist in executing a profitable E-commerce offer with a passion for understanding new market trends. Problem solving the customer experience both in store and online.

Organisational change and simplification

Adept at simplifying business processes to create efficiencies to react quicker to customer behaviours encouraging an agile approach with teams.

Sustainability and Cost management

Skilled in the budgeting, forecasting and financial analysis to deliver each market and channel profitability whilst ensuring social and environmental goals are achieved.


A great innovator and inspirator of people with 15+ years working in fashion retail

Career history spanning across Ladies, Menswear, kidswear and sportswear. Working for leading fashion retailers from the value sector, mainstream and designer brand collaborations.

Now looking for a role with an innovative brand which is technology driven with strong people and sustainable values.

Cambridge University; Sustainability management course

Currently learning the latest thinking and research on Sustainability management. Including an ongoing project on the best course of action for the fashion industry.

I believe we all have a responsibility to build a sustainable economy which will involve engagement, collaboration and advocating change. Please feel free to get in touch to share your views and thoughts.

University of Cambridge

F&F Tesco, Head of Merchandising

  • Led the F&F e-commerce strategy since 2017. Highlights include the launch of a concession model with Next Plc and the research and implementation of a new profitable platform. Aligning the business to be digital first.
  • Grew the ladieswear business internationally and across channels from 12th to 8th in the market over 4 years. turnover of +£600m.
  • Led the merchandising teams through three major restructures delivering a continual improved and stream-lined business model.
  • Managed a cross-functional and supplier collaboration project to deliver a faster response to customer behaviours.
  • ‘Women on leadership’ business mentor and company BAME representative.

Debenhams, Merchandiser

  • Won the CEO award for outstanding achievement for the turnaround in performance of business units.
  • Developed brand strategies for the ‘Designer at Debenhams’ ranges through strong relationships with the designers.


Have an exciting project or business challenge you need help with?

Happy to have a chat

My Free Time

Community: Volunteering

Covid-19 has made me re-assess what I am ‘giving back’ to my community and those around me.


Helpline volunteer.

Harpenden Cares

Work with local charities and the council to define on going covid response plans.

St Francis Hospice

Providing digital focused initiatives to the Trading Director.

Community: Mentoring


Co-founder of MICN – supporting the merchandising sector with mentoring and technical advice to land the next job.

If you know of anyone who needs any advice or help with their career transition, happy to help.


Fitness and the outdoors give me mental balance.


cycled this week
ran this week

logo-chilli-pilates.svgIronman 70.3 Weymouth UKUCI Gran Fondo World Series

Currently reading

Why should anyone be led by you?

Rob Goffee & Gareth Jones


James Kerr

The Book You Wish Your Parents Had Read (and Your Children Will be Glad That You Did)

Philippa Perry


At weekends you will usually find me running around after our daughter who has an adorable sense of adventure. Key ‘lockdown’ activities include baking, gardening and discovering rainbows!


Lucy is an experienced Head of Merchandinsing with 10 years experience in fashion merchandising, - she has lead teams across many product areas, including kids and ladies, and is experienced in running complex business with both multi channel and multi region responsibilities. She is highly driven and this coupled with strong resilience means that she tackles everything with passion and enthusiasm and ensures she succeeds in whatever she does, whilst motivating her team behind her. She is continuously looking for ways to develop her skills, strengths and experiences and eagerly seeks new opportunities to grow both personally,for the business and her team.
Alison Halstead
F&F Merchandising Director, Tesco
I've been working with Lucy for the last 5 years from the times that I was the MM for womenswear and the recent times as a peer at F&F. She is a real hardworker and never give up on anything before delivering it in the best form she can. Her ability to read details is a talent and it leads her to be able to create the perfect reports for her colleagues and managers to read easily. Lucy is a future thinker and a natural can do person, which is a result of her agility and is most needed these days. Her analitical mindset and being super good at/with numbers are her other strengths.
Ece Ozciger
General Manager, Tesco Sourcing
I have worked with Lucy for four years on ladies clothing at F&F and can not speak highly enough of her commitment to succeed and her attention to detail on any given task. She is honest, dependable and incredibly hard working. Lucy has shown great leadership skills managing both up and down within the business and is a pleasure to work with. I would happily recommend her for any future positions.
Ben Lee
Head of Design – Womenswear & Menswear, F&F Clothing
Lucy offers a wealth of experience to merchandising & retail. She is driven and an enabled change agent. We worked together on initiating a new channel and her online knowledge are exceptional. She is a fearless promoter of new ideas and this combined with her excellent interpersonal skills can build a profitable and sustainable business.
Christine Williams
Multi-Channel Strategic and Commercial business Management
Lucy is energetic, creative and dynamic individual who has excellent leadership capability. She is passionate about her work and manages colleagues with compassion, whilst focusing on delivering excellent results. Lucy leads by example and inspires her team by creating an environment where every voice matters and so engages colleagues to perform to the best of their ability. Lucy is able to quickly analyse data and set a clear strategic direction with customer focus always front and centre in her planning.
Laura Bevan
Chief People Officer, Royal National Orthopaedic Hospital (RNOH) NHS Trust
Lucy is an extremely committed and driven leader who can work at pace and learn new skills quickly. She is experienced across multiple clothing divisions and has strong online experience within this. As an individual is passionate and energetic, and approaches everything with a positive and ‘can do’ attitude. The results she has delivered over the years are testimony to this.
Rollason Lucy
Head of Buying, Tesco Stores Ltd